Baltic Sea Tourism Center

Das Baltic Sea Tourism Center (BSTC) verfolgt das Ziel, operationelle Strukturen für eine verbesserte Kommunikation und Kooperation im Ostseeraum zu entwickeln. Das BSTC soll dabei als Schnittstelle die touristischen Schlüsselakteure in einer festen Struktur vereinen und die Entwicklung einer nachhaltigen, verantwortungsvollen und langfristigen Kooperationsplattform für den Tourismus im Ostseeraum fördern

Project summary

– applied in the 2nd call of the Interreg South Baltic Programme 2014 – 2020

Tourism, especially sustainable, maritime and international, is identified as an important factor for blue and green growth in the EU, however facing common challenges like seasonality. Moreover, the EUSBSR Action Plan states that tourism in the region is non-cooperative, especially due to “an asymmetric readiness to cooperate at transnational level“. Strategic and political structures have been created with the EUSBSR PA Tourism and the Steering-Committee of national tourism ministries. However, a gap of operational services has to be closed ensuring the involvement of tourism organisations and businesses to realise the green and blue growth potential and to make the destination globally competitive.

With the aim to establish and improve cross-border tourism communication and cooperation, project partners from Lithuania, Poland, Denmark and Germany developed a concept for a permanent service unit – the Baltic Sea Tourism Center. It associates key tourism stakeholders and promotes sustainable and international tourism in and beyond the SBR as an intermediate on operational level. During the three year project lifetime, the team set-up operational structures for sustainable tourism communication and cooperation at transnational level (BSTC service unit); (2) investigated, developed and implemented sustainable ACTIVE TOURISM products in the green and blue tourism market around cultural and natural heritage assets to extend the tourist season and (3) launched a smart international destination campaign in selected source markets to increase the number of international visitors to the SBR. The ACTIVE TOURISM products as well as the destination campaign produced best-practices to demonstrate the capabilities of the BSTC service unit for future partners/members. As a flagship project, the BSTC directly implements the EUSBSR action plan and will have a considerable impact on sustainable and international tourism development in the region.

Project title: BSTC: Baltic Sea Tourism Center – Sustainable development structures for ACTIVE TOURISM

Project duration
01.01.2017 – 31.12.2019

Project total eligible budget
1.502.935,50 EUR

Lead Partner: Mecklenburg-Vorpommern Tourist Board
Project Partner: Pomorskie Tourist Board, Danish Tourism Innovation – Visit East Denmark, Stralsund University of Applied Sciences, Association „Klaipeda region“

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Anne Vollerthum (Baltic Sea Cooperation / BSTC)
ph +49 (0)381 4030 653 | mail



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